Design Systems as Strategy, Not Aesthetic
July 1, 2025
A visual identity is more than a logo or color palette. It’s a system, one that allows a brand to stay recognizable, relevant, and coherent across shifting contexts.
Understanding UX Design
User Experience (UX) design focuses on creating products that provide meaningful and relevant experiences to users. It involves a deep understanding of user needs and behaviors, ensuring that the design is intuitive and user-friendly.
Key Principles of UX Design
- User-Centered Design: Always prioritize the needs and preferences of the user.
- Usability: Ensure that the product is easy to use and navigate.
- Accessibility: Design for all users, including those with disabilities.
By adhering to these principles, designers can create products that not only meet user expectations but also enhance overall satisfaction.
